Your teen wasn't meant to 'Figure it out' alone!

Guided coaching for teens who feel unsure about direction

What We Do

You work hard to support your child: grades, tutoring, planning. But something deeper is going on. Is it self-doubt? Confusion over career choices? Fear of letting you down? We help students uncover who they truly want to be, not who others insist they become.​


At RueCoaching, we don’t tell kids what to be. We guide self-discovery, build confidence, and help students make their decisions with calm and conviction, to go from silent uncertainty to active ownership of their future.


Identity → Voice →

Clarity. Confidence.

A real Next Step.


In 4–6 weeks, your child will know their strengths, voice, and direction before the world tells them who they should be.

→ Action

Helping Kids Discover, Dream, and Do

Why RueCoaching?


We meet students where they are; unsure, unmotivated, or already ambitious, and help them develop genuine self-awareness, confidence, and vision. Every session is personalized and purpose-driven.



Get a 3-day clarity workbook

Here is a workbook of 3 short sessions you can do at home with your child to move from “I don’t know” to “This is my next step.”

hero block img

Coaching packages

I open only 6–8 new students each month to protect attention.

Self-Discovery

$208


Helps kids identify strengths, passions, and potential career paths.


(4 private sessions)

60min per session

Ready for a Change

$540


Provide clarity for kids who have some direction but need more guidance and beyond!


(6 private sessions)

60min per session

Total Overhaul

$1,364


For the young dreamers, tinkerers, and go-getters! Capacity building in accelerating the kids career.


(11 private sessions)

90min per session

Monthly Subscription

$32/mo


Monthly check-ins and coaching for kids who want to keep growing with consistent guidance!


(1-3 check-ins per month)

40min each


Not sure which option fits?


Let's chat and figure it out together!


Book a Free Discovery Call

About Me

Hi! I'm Dr. Ruth Mwongeli Muthoka, founder of RueCoaching and EcoRue, engineer, mentor, and someone deeply passionate about science, engineering, and innovation.


Growing up in Kenya, I didn’t just dream; I engineered my way into STEM! With a BSc in Mechanical Engineering from Kenya and an MSc/PhD from South Korea, I’ve spent my life tackling challenges, designing solutions, and breaking barriers. Along the way, I’ve published more than 23 research papers in high-impact journals and discovered my passion for mentoring young minds.


But let me tell you, this isn’t about me. It’s about your child.


My journey has taught me that with the right guidance, every kid can discover their strengths, embrace their unique talents, and dream BIG.


I know what it’s like to feel overwhelmed by societal expectations, but I also know how empowering it is to find your confidence and own your space. That’s why I created RueCoaching: not just to coach skills, but to help kids (and their parents!) believe in what’s possible, no matter where their passions lead.


When I'm not coaching, you'll find me exploring the fascinating intersections of materials research, machine learning, and innovation, or just enjoying a good book with a cup of coffee!


Let's create a world where career discovery isn’t just a task; it’s a playground for bold thinkers and doers. A future where every child can confidently say "I can do this!"