RueCoaching is EcoRue’s youth development initiative focused on career exploration, mentorship, and capacity building.
We create space for young people to understand themselves, explore different possibilities, ask better questions about their future, and develop practical skills that help them move forward with greater confidence and direction.
The goal is not to tell a young person what career to choose.
It is to help them discover more about who they are, what they are capable of, and what possibilities may be open to them.
Why RueCoaching?
Young people are often expected to make important decisions about school, university, and work before they have had enough opportunity to explore.
Some have never spoken to someone working in the careers they are considering.
Some know what subjects they enjoy but do not know where those interests could lead.
Others simply need someone to help them slow down, ask the right questions, and make sense of the options in front of them.
RueCoaching exists to make that exploration easier.
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Hi, I’m Ruth, founder of EcoRue and RueCoaching, and a mechanical engineer by training.
I grew up in Kenya, studied Mechanical Engineering, and later moved to South Korea, where I completed my PhD and spent more than eight years working in advanced materials research.
My career has taken me through engineering, research, AI-enabled materials discovery, sustainability, entrepreneurship, and mentoring. Along the way, I have published more than 20 peer-reviewed research papers and co-authored three scientific books.
Many young people are expected to make important decisions about school, university, and work before they have had enough opportunity to understand themselves, meet people doing different kinds of work, or explore what is actually possible.
I want young people to be able to ask questions, try things, meet mentors, discover what they are good at, change their minds when necessary, and gradually build a future that feels like their own.
For young people who are still figuring out who they are and what might suit them.
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For young people who benefit from having someone to check in with as their interests, choices, and goals develop.
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